{"id":58,"date":"2004-10-05T01:01:00","date_gmt":"2004-10-05T01:01:00","guid":{"rendered":"\/\/kirbymuseum.org\/blogs\/kirby\/2004\/10\/05\/not-brand-echh-3-the-origin-of-sore\/"},"modified":"2004-10-05T01:01:00","modified_gmt":"2004-10-05T01:01:00","slug":"not-brand-echh-3-the-origin-of-sore","status":"publish","type":"post","link":"https:\/\/kirbymuseum.org\/blogs\/kirby\/archives\/58","title":{"rendered":"Not Brand Echh #3 [1967] &#8211; The Origin of Sore"},"content":{"rendered":"<p>NOT BRAND ECHH was of course Marvel&#8217;s title for self-parody. Kirby had stories in some of the early issues, doing parodies of the various characters he drew at Marvel (FF, Thor, Surfer), plus a, um, Forbush Man story.<\/p>\n<p>I&#8217;m not a huge fan of the book. A lot of the parodies read to me a bit too much like someone read the &#8220;how to do a parody&#8221; strip in MAD #17 by Kurtzman and Wood, and didn&#8217;t quite get that it was a joke. But just by sheer volume there are always some good gags, and some of the art is good.<\/p>\n<p>In #3 it was Thor who was up, under his gag-name of &#8220;Mighty Sore, Son of Shmodin&#8221;, against his arch-nemesis Hokey. Yeah, I know. Sore is kind of a good design, with a carpenter hammer, long blonde hair in braids, a chicken on his helmet and buttons that keep changing.<\/p>\n<p style=\"text-align: center\"><a href=\"\/\/kirbymuseum.org\/blogs\/kirby\/wp-content\/uploads\/sites\/8\/2004\/10\/nbe3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2825\" alt=\"nbe3\" src=\"\/\/kirbymuseum.org\/blogs\/kirby\/wp-content\/uploads\/sites\/8\/2004\/10\/nbe3-690x1024.jpg\" width=\"448\" height=\"664\" srcset=\"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-content\/uploads\/sites\/8\/2004\/10\/nbe3-690x1024.jpg 690w, https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-content\/uploads\/sites\/8\/2004\/10\/nbe3-202x300.jpg 202w, https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-content\/uploads\/sites\/8\/2004\/10\/nbe3-624x925.jpg 624w, https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-content\/uploads\/sites\/8\/2004\/10\/nbe3.jpg 800w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>Among the better gags in this one, I like the pile of newspapers with stories about Sore, except the Daily Bugle running &#8220;Spider-Man is a Fink&#8221; as the headline. The page shown above also has the expression &#8220;kirbyesque&#8221; referring to Hokey&#8217;s cannon, which might be the first time that expression was ever published. And for no explained reason, when the Warriors Three are shown, &#8220;Bullstag&#8221; has a sign on his chest saying &#8220;Legalize Potatoes&#8221;.<\/p>\n<p>The 8 page story is inked by Frank Giacoia, who does a great job on it, very clear and faithful. The Kirby checklist notes an art assist to Marie Severin, which would seem to be the panel showing a crowd of tourists in Asgard, including caricatures of many celebrities of the day.<\/p>\n<p>Published 1967<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOT BRAND ECHH was of course Marvel&#8217;s title for self-parody. Kirby had stories in some of the early issues, doing parodies of the various characters he drew at Marvel (FF, Thor, Surfer), plus a, um, Forbush Man story. I&#8217;m not a huge fan of the book. A lot of the parodies read to me a [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,8,19],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-genre","category-humour","category-superhero"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":0,"href":"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"wp:attachment":[{"href":"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kirbymuseum.org\/blogs\/kirby\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}