In the comments to my post on Joe Simon, Art Director Steven Brower asked whether Joe Simon worked in advertising as an art director. I did not answer Steven then because I decided it was time I wrote a little about Joe’s career outside of comics.

Interior of a folded brochure for Cyder House

There were a number of comic book artists who made the transition into advertising. Generally those that did ended up working for some advertisement agency. Joe followed a different route, he established his own company, Northart Concepts Inc., and sold his services. Much of this work was designing brochures and advertisements. This amounted to laying out art, photographs and text where the art was not his own. Perhaps not very exciting but it was bread and butter worked that supplied income.

Advertisement for Miller Cardboard

The above is an example of an ad Simon designed for Miller Cardboard. Joe created a number of advertisements for Miller. This is an interesting connection because most of the Simon and Kirby art was done on illustration boards manufactured by Miller or King. There is an ad Joe did, I believe for King, which unfortunately I cannot locate right now. In it Simon endorses the illustration board and says he used them to create comic book characters. The ad is provided with a drawing of a patriotic superhero that looks very much like, but is not identical, to Captain America.

Certificate for American Airlines

Most of Joe’s customers were small clients, too small to have their own art department. But Simon also did some work for large businesses such as American Airlines. The above is certificate Joe did. Today air travel is so common it is hard to imagine a day not that long ago where a company might give a certificate to a customer for taking a flight.

Dust Jacket for Pageant Books (missing back portion)

Joe Simon even did some book cover designs. Pageant Books is still in business today.

Auto Loan Advertisement for Mechanics National Bank

Sometimes Joe would provide the art as well. In the early ’70s Joe did a number of illustrations for Mechanics National Bank. The Internet provides information about Mechanics National Bank but this all seems about a particular bank building in Philadelphia. I believe Joe’s art was for banks in New Jersey. These are among his best work but are unknown to comic book fans. Joe still has the original art but unfortunately I have not scanned any of it yet. Instead I will use some copies Joe made of some of the ad layouts. The original art is all nicely colored but these particular layouts were done in black and white.

Advertisement for Mechanics National Bank

The Mechanics National art all uses the same character. Occasionally Joe refers to him as Forester Bill, but most commonly as Hector Protector. The name comes from a nursery rhyme:
 

Hector Protector was dressed all in green;
Hector Protector was sent to the Queen.
The Queen did not like him,
Nor more did the King;
So Hector Protector was sent back again.

The humor found in these Hector Protector pieces is obviously related to that found in Sick. There is, however, a greater emphasis on the odd juxtaposition of imagery; here a ship caption with his anchor, fishing rod and parrot atop of a camel in the desert.
 

I have previously discussed Joe Simon’s work as an art director for Timely’s detective magazines. In this post I will therefore be going over familiar ground, but I cannot resist including in my blog some further example that Tom Morehouse has kindly provided. While in my previous post I was largely about the art, this one will chiefly be concerned with layouts that do not use art.

National Detective Cases vol. 1 no. 1 (March 1941)

Joe Simon (since he is listed as the art director, I attribute the layouts to Joe) surrounds the table of contents with a collage. Note how some of the figures encroach across the content’s border. This is of course the converse of having figures extend beyond the panel boarder that Simon and Kirby made such effective use in Captain America at this time. I have seen something similar in the table of contents in a later competitor detective magazines; one wonders whether it already was a common technique in such magazines when this issue of National Detective Cases came out or whether Joe introduced this device and others followed? In any case I particularly like the way the policeman on the left seems to be peering around the content edge.

Amazing Detective Cases vol. 1 no. 3 (February 1941)

Above is another content page with a collage background. Nothing crosses the edges of the content proper but Joe gives it all a very 3-D effect by placing the contents at an angle and providing a trompe l’oeil curled top edge.

Complete Detective Cases vol. 3 no. 1 (January 1941) “I Squealed on the Red Light Boss”

But it is the opening pages of the stories that Simon provides his most interesting efforts. Pages like those in the image above can obviously be compared to the double page splashes that Simon and Kirby would in a few months do in Captain America (#6, #7, #8, #9 or #10). In some ways there are valid correspondences between the Timely detective layouts and the Captain America double page spreads. Both have designs that include a number of elements in innovative manners. For instance, both share the use of design elements such as circular fields. However the similarity between the magazine and comic spreads is not complete. The magazine layout uses some design techniques that I do not believe were ever used by Simon and Kirby in their comic book work. One of these, the placing of the start of the text at the top and almost in the center, can be explained. The equivalent in a wide splash would be putting the initial story panels in a similar location but that would not be good design because it would result in a confusing layout. This problem does not exist in the magazine layout because by its nature the text is easily distinguishable from the imagery of the rest of the layout. Another design feature for the magazine that I do not believe S&K every used in comics is the diagonally position title. In this case there was no reason why this design technique could not have been incorporated into comic books but I cannot remember any comics where Joe and Jack every used it.

National Detective Cases vol. 1 no. 1 (March 1941) “Sex Marauder and the Parked-Car Lovers”

Above is another layout with a layout with emphasis on the diagonal and the text starting at the top of the second page.

Amazing Detective Cases vol. 1 no. 3 (February 1941)

Of course layouts did sometimes include art so I will close this post with one of Jack Kirby’s best efforts for the Timely detective magazines. In “The Amazing World of Carmine Infantino” Carmine describes Kirby’s advice on how to draw a man hitting a woman:

No, try it like this: Do the scene but don’t show the people; just put the shadow on the wall. Let the reader’s imagination fill in the details.

“Love Bed Alibi” shows Jack using a shadow for somewhat different reasons. It is not so much an attempt to mitigate a violent scene as to force the viewer to go to the background shadows in order to make sense of the foreground action. It is as good a crime drawing as any Jack would do years later for Headline or Justice Traps the Guilty. The only detrimental aspect is the photo of the “bundling” bed placed on the bottom of the layout. While it is an interesting digression a more appropriate photograph should have been used.

Joe Simon’s first comic book art was published in January 1940 (cover dates for Keen Detective #17, Daring Mystery #1, and Silver Streak #2). Yet just five months later he was already an editor for Fox Comics. On the face of it this was a rather dramatic rise in his career. Joe was (and still is) a talented artist but during those early days of the comic book industry there were other even more talented artists who never got further then the drawing board.

Some have attributed Joe’s success to having come from a more privilege background. Joe’s family did not live in one of the boroughs of New York City but that does not mean they were well off. Most of the time the family lived in Rochester where Joe’s father, Harry, struggled to support the family. Harry was a tailor by trade but his attempts at union organizing made finding jobs difficult. At one point the family moved to Chicago into a particularly rough neighborhood. Joe tells how at age ten he was in a fight almost every day as other boys tried to take from him what little he had. (Afterwards Harry would examine Joe’s knuckles to verify that he had given a good account of himself.) No there is nothing in Joe Simon’s background to suggest he had some advantage over his contemporaries.

Others have suggested that Joe’s college education was the reason for his quick career rise. One of the originators of this idea was, of all people, Jack Kirby. Jack should have known better. Joe did not attend any college and never received a degree.

Of course it was not just luck that Simon became an editor. Joe was obviously ambitious and a self promoter. One evidence of this can be seen in how Joe made sure to include his signature on much of his early art. Joe was not alone in being ambitious, other artists were as well. Will Eisner started as an artist before quickly seeing an opportunity of starting studio with Jerry Iger. Al Harvey started as an artist before becoming a publisher. But not all artists were so quick to try new opportunities. Perhaps if he had started earlier or had more money, Joe also would have tried setting up a studio but he did apply for the Fox editor position instead. Although not all artists were ambitious as Joe, there must have been some others who applied for the Fox editorial job. The other artist would likely have more experience in the comic book industry then Joe’s 5 short months. How did Joe manage to get the job?

Actually the experience of most, if not all, of Joe’s possible job competitors did not amount to much. It really amounted to having spent more time drawing comic books. Being a good artist, however, really was not a necessary feature of an editor. There were other tasks that an editor would need to do such as providing layouts, putting together an entire book, or interfacing with the printer or publisher. Joe had an edge up on other applicants in some of these other tasks. Previous to entering the comic book industry, Simon spent about seven years as a newspaper staff artist. “Meanwhile”, the Milton Caniff biography by Robert C. Harvey, provides a wonderful examination of his experiences as a staff artist and I am sure Joe’s was not that much different. Yes the job consisted in providing illustrations and such for the paper, but it also doing meant doing layouts, creating decorative embellishments (dingbats) and other similar choirs. It was the experience as a staff artist for a period of seven years that Joe could use to promote himself as a good candidate for the editorial position.

Acton Langslow

My thinking about Joe’s time as a staff artist was brought on by recent work that I have been doing on inventorying Joe’s personal collection. I have previously discussed some of Simon’s newspaper work. Work like sport and fiction illustrations, and political commentary cartoons. Recently I have scanned another aspect of his newspaper career, political portraits. There are 21 portraits all done on stipple board in crayon, ink and white out. Most of them are stamped on the back at the time of delivery. Unfortunately this stamp includes the day but not the year; the dates range from October 1 to 23. Some have names on the front and through the wonders of Google and the Internet I have found some of the names on a site called The Political Graveyard. Those that I have been able to identify are all politicians from Monroe County, New York. It is there fore likely that this was done while Joe was working for the Rochester Journal which according to his book, “The Comic Book Makers”, was from 1932 to 1934.

The above portrait was of Acton Langslow who, according to The Political Graveyard, was a Democrat, Candidate for New York state assembly from Monroe County 1st District in 1935. The two I selected for this post were both Democrats, but there were some Republicans as well.

Francis J. D’Amanda

Another has the name D’Amanda, which based on The Political Graveyard, was Francis J. D’Amanda a Democrat. Candidate for New York state assembly from Monroe County 3rd District, 1928, 1932; candidate for New York state attorney general, 1950; delegate to Democratic National Convention from New York, 1952 (alternate), 1956.

The manner of execution is quite interesting. The crayon (by this term I am referring to artist crayon, not those used by children) is used in a very loose manner with distinctive individual marks by the crayon. The hair and ties are done in ink using a brush with the ties being particularly rough. Yet when the original art is shrunk down in size, as it would have been for publication, the rough mannerisms disappear into an almost photographic representation. It was quite a performance by an artist who, if my dates are correct, was just out of high school.

I continue to reorganize my serial posts for easier sequential reading. My blog is truly a work in progress. By no means am I writing simply based on previously attained knowledge. Although I had studied Simon and Kirby for some time before I began blogging, my posts are based on either a new review of material I had examined before or a study of stuff I had not seen previously. Not only do my current studies force me to change my own opinions but I make mistakes. Sometimes others have pointed out my errors or I may eventually uncover them myself. Perhaps none of my serial posts have been so greatly affected by new information then The Art of Joe Simon. I had no sooner finished the serial post 13 chapters that I began to add appendices. I have decided that while I will keep the original order below, in the links that I will add to the bottom of each post I will place each appendix following the chapter that they relate to. Someday I should rewrite the whole thing, but this will have to do for now.

Art by Joe Simon, Chapter 1, In The Beginning
Art by Joe Simon, Chapter 2, Before Kirby
Art by Joe Simon, Chapter 2, Footnote
Art by Joe Simon, Chapter 3, Working for the Fox
Art by Joe Simon, Chapter 4, Transition
Art by Joe Simon, Chapter 4, Footnote
Art by Joe Simon, Chapter 5, Side by Side
Art by Joe Simon, Chapter 6, Jon Henri
Art by Joe Simon, Chapter 7, Glaven
Art by Joe Simon, Chapter 8, Off to War
Art by Joe Simon, Chapter 9, American Royalty
Art by Joe Simon, Chapter 10, A History Lesson
Art by Joe Simon, Chapter 11, The Party Is Over
Art by Joe Simon, Chapter 12, Covering the Fly
Art by Joe Simon, Chapter 13, Wrap Up
Art by Joe Simon, Appendix 1, Champ 22 Confirmed
Art by Joe Simon, Appendix 2, Daring Adventures #12
Art by Joe Simon, Appendix 3, Daring Mystery Comics #3
Art by Joe Simon, Appendix 4, Daring Adventure #16
Art by Joe Simon, Appendix 5, Harvey Hits #12
Art by Joe Simon, Appendix 6, Amazing Man #10
Art by Joe Simon, Appendix 7, The Spirit #12
Art by Joe Simon, Joe Simon as a Newspaper Staff Artist

Amazing Detective Cases vol. 1 no. 7 (November 1941) unidentified artist

Joe Simon was working as a freelance editor for Fox Comics for only a three month period before he left to take a position with Timely, still on a freelance basis. Some scholars have described Joe’s job at Timely as a General Editor but in his recent interview (Jim Amash, Alter Ego #76) Joe described it as Art Editor. Those that prefer to call Joe a General Editor usually give the Art Editor title to Jack Kirby. As far as I can tell the allocation of titles has been solely based on the testimony of either Joe Simon or Jack Kirby. Personally I suspect that at the time job titles held no real significance for Martin Goodman the only thing that mattered was the work to be done.

The work that generally holds the interest for most was for the comic books. Unfortunately none of the comics provide credits for the editorial personnel. Kirby did most of the drawing during the Timely period but Joe did some as well either alone or with Jack. But who did the drawing is not the issue here. One interesting suggestion comes from the splash to a Captain Daring story from Daring Mystery #7 (April 1941). The drawing for the story was all by Jack except for the figure of Captain Daring in the splash. That substitution is not what would be expected if Jack was the Art Editor. Otherwise I have not seen any evidence to help in this question about editorial attributions. This record stands in sharp contrast to Simon and Kirby’s post-war collaboration where a good number of examples of Kirby altering another artist’s work have been found along with some by Simon as well.

Comic books were not the only publications produced by Timely at this time. Pulps still played an important part of the company’s income. However so far I have found no help from the pulps about editorial functions either. Kirby does provide much of the art used to illustrate pulp stories but Simon and other artists show up as well. No editorial credits are provided. Joe has said (Alter Ego #76 interview) that he was not an editor for the pulps, he only put them together.

Although the artistic contributions to Timely’s comic books and pulps has been well known for some time, another of the publisher’s products, magazines, has generally been overlooked. Fortunately Kirby scholar and sleuth Tom Morehouse has been actively investigating Timely magazines. A number of magazine illustrations by Jack Kirby that Morehouse uncovered were included in the back of Greg Theakston’s “The Comic Strip Jack Kirby” Recently Tom has kindly loaned me some copies of Timely magazines with examples by other artists. Simon has described these magazines as “flats” which are “glossy magazines without the gloss”.

Complete Detective Cases vol. 3 no. 5 (September 1941)

The Timely periodicals under consideration are all detective magazines; Amazing Detective Cases, Complete Detective Cases and National Detective Cases. Amazing Detectives Case is listed as being published by Crime Files Inc. while Complete Detective Cases and National Detective Cases are said to be by Postal Publications Inc. However this is nothing more then the use of multiple company names by publishers of that day. It is not clear why Timely and other publishers did this but since it was such a common practice there must have been some benefit. These detective magazines are filled with supposedly true stories about various criminals. Stories of murder and other lurid crimes predominate throughout. A look at the covers reveals another important aspect of the magazines appeal. The five covers I borrowed all show images (four using photographs and one a painting) of a woman, generally bound. The recurring characteristic of these covers seems to be the showing of as much legs and cleavage as possible. Frequently words like sex and lust are prominently displayed on the cover. At the time these magazines would not have been considered respectable, but where they thought to be pornographic? I do not know about 1941, but in January 1958 issues of Complete Detective Cases and Amazing Detective Cases were list as prohibited on the grounds of that they were indecent or obscene as covered by the Censorship of Publications Act.

As with the pulps, most of the art used in the detective magazines was by Jack Kirby with other artists providing less numerous contributions. What is of particular interest is that the contents pages of all the magazines examined so far consistently list Joe Simon as the Art Director. (In his Alter Ego #76 interview Joe says the editor was named Levi but the content pages list him as Robert E. Levee. But who knows perhaps, as was so common in those days, the editor was trying to use a name that was less obviously Jewish.) The dates of the magazines known to include Simon credits as Art Director range from November 1940 through July 1941. As not all of the Timely detective magazines have been examined and Joe’s employment at Timely covered a greater period, further Timely detective magazines listing Simon as Art Director will undoubtedly be found.

The Timely detective magazines included extensive use of black and white photographs throughout the interior. This meant that better printing presses were used then those for the interiors of either comic books or pulps. Art generated for the magazines did not have to be the inked pencils used for comics nor the stipple boards frequently used for pulp illustrations. Instead the art was generally ink washes but some may have been done with an air brush. Pretty much any technique that an artist might desire to use could be accommodated except the use of color. Some of the photographs appear to have been retouched with an air brush. Sometimes this was done to improve an inferior photograph. The photographs looked like they were obtained from a variety of sources both professional (police files) and amateur. In other cases an air brush was used to add features that were not originally in the photo. For example firing blasts from gun barrels or flames of a fire (see the Complete Detective vol. 3 no. 5 cover shown above). I do not know whether Simon did the various photograph alterations himself but he certainly was capable of it. Joe’s previous years as a newspaper staff artist included a lot of photograph retouching with an air brush.

Complete Detective Cases vol. 3 no. 5 (September 1941) “Night Hides a Bloody Score” Artilio Sinegra (signed)

As Art Director, Joe Simon was also involved with the layouts used in the magazines. In his previous job as a newspaper staff artist, Simon had very likely been called to do paste-ups. However I doubt that the work he did for the newspapers had the unusual layouts found in these Timely detective magazines. In the magazines photographs were combined in unusual manners and art work would sometimes be mixed in. The first two pages for “Night Hides a Bloody Score” shown above is a good example. The art was signed by Artilio Sinegra, an artist I have not found any information on. I doubt that Sinegra had anything to do with the design of the spread. In this example circular photos were included on the right page so as to correspond to the form of the bowling ball. The legs of the dead man on the left page first underlie then intrude over the title. The body on the left forms a diagonal that is counter balanced by that formed by the skeletal arm, bowling ball, title and pins. This emphasis on design is characteristic of some of the comic book work particularly the double page splashes from Captain America. (See the chapters about Captain America #6, #7, #8, #9, and #10 of my serial post the Wide Angle Scream) Such designs are present throughout the detective magazines I have seen, even when other artists were used or in layouts consisting solely of photographs. I conclude that whether or not he did the actual paste-ups, Joe Simon was responsible for the designs. Only one of the magazines that Tom loaned to me was from early during Joe’s time as Art Director but it does suggest that perhaps Joe started out with simpler designs and progressively got more inventive. These Timely magazines may provide the means of showing Joe acquiring his skills at layout that he would use throughout the rest of his career.

Complete Detective Cases vol. 3 no. 5 (September 1941) “The Devil Strikes a Match” Artilio Sinegra (signed)

Photographs were the primary sources used for the introduction to a story and illustrations generally played a more minor roll. However in some cases the introduction was only artwork. “The Devil Strikes a Match” has an ink wash by Artilio Sinegra. Since I have never come across his name as a comic book artist, perhaps he only did illustrations. The two signed works by Sinegra that I have provided above are the only ones that I can safely attribute to him.

Complete Detective Cases vol. 3 no. 2 (March 1941) “The Mask Man of the Middle West”, art by Al Avison

Tom Morehouse has provided me with information for 15 Timely detective magazines. In this group there are a total of 30 illustrations that are either signed or can be attributed with reasonable certainty. There are a number of incidental graphic additions that just are not sufficient to even provide a guess as to the creator. The majority (19) of the illustrations were done by Jack Kirby. The next most prolific artist was Al Avison who I credit with 5 certain and 2 possible illustrations. The example I provide above is perhaps the best one. I like Avison’s work but his early stuff tended to be a little crude and his talent only really blossomed after Simon and Kirby left Timely. In this case he has created a great composition. The low angle provides an interesting view and I am sure Martin Goodman appreciated the lengthy legs as well. A similar importance placed on attractive legs can be found in another Al Avison illustration (”I Watched Him Love and Kill”, v. 1 no. 7, November 1941).

Amazing Detective Cases vol. 1 no. 7 (November 1941) “Man Who Framed Himself”, art by Al Avison (signed)

Unfortunately the rest of his illustration work was not nearly so well done. I thought I should include at least one other Avison illustration to give a more balanced view of his work in the Timely detective magazines. Even though it shares the same theme of an armed safe robbery it is not anywhere nearly as interesting as “The Mask Man of the Middle West”.
 

Complete Detective Cases vol. 3 no. 6 (November 1941) “Detroit’s Zombi”, art by Al Avison?

The art with the unusual witch-like creature for “Detroit’s Zombi” is unsigned. I cannot say precisely why, but it looks like Avison’s work to me. There is some similarity to the crude bat with one on a cover that Al did for Speed Comics #15 (November 1941) but both are nothing more then primitive silhouettes so I would not want to make too much of that similarity. The witch has a striking resemblance to the one of the Simon and Kirby wide splash for Captain America #8 (November 1941). The Kirby touch is clear in the Cap splash but he certainly did not draw the illustration for “Detroit’s Zombi”. However I am sure Kirby’s witch was the model that, shall we say, inspired Avison’s version. Incidentally the image of the young girl is one of those retouched photographs I mentioned before. In this case the photo has been so heavily work on with an air brush that it now blurs the distinction between photography and painting.

Complete Detective Cases vol. 3 no. 2 (March 1941) “Cop Killer on the Loose”, art by Joe Simon (signed)

Among the 30 illustrations that have so far been inventoried there are two by Joe Simon. Joe had experience at doing ink wash illustrations during his time as a newspaper staff artist.  His brush work is truly confident as he combines detailed work (such as in the figures) with more sketchy rendition (particularly the background walls). The way Joe handles round stones in the wall is very reminiscent of some of his comic book work, for instance the cover for Weird Comics #3 (June 1940) or the Fiery Mask story “The Strange Case of the Bloodless Corpses” (Human Torch #2(1) Fall, 1940). Both Joe and Jack showed in these magazine illustrations a willingness to use bold brush strokes that is prescient for the work that they would do after the war.

I would like to extend my thanks to scholar Tom Morehouse for sharing these Timely detective magazines with me and allowing me to use them in this blog.